At your fingertips

The Lobero may be California’s oldest continuously operating theatre, but that doesn’t mean we’re shying away from new media.

We’re got new features in place for you–from selecting your own seat to making a gift via text. 

The Lobero is embracing online giving in a variety of new ways. We embarked on our first virtual “Lobero Give Day” on February 22, 2017, raising over $10K in online donations, and achieving a wide reach across several social platforms–#LoberoGiveDay was a viral success! Thanks to dozens of postings featuring photos, memories, and pledges from our patrons and fans, we estimate that the audience for Lobero Give Day was over 100,000+ impressions. It was so heartwarming to see friends and followers making gifts and sharing memories that the Lobero Theatre Foundation will make Give Day an annual tradition. Save the date for our next Give Day, February 22, 2018–the 145th Birthday of Jose’s original theatre.

Encouraged by the success of Give Day, we are engaging a new text donation service that allows patrons to make a gift right from their seats in the auditorium while attending Lobero LIVE events, or wherever a generous mood strikes. Starting on Wednesday, October 18 patrons can Text Lobero to 41444 to make a donation via text.

New improvements in the checkout process at include the ability to choose your own seat from a virtual map of the auditorium. Featuring bold and easy-to-understand colors and makings, this feature helps patrons to see their seat before purchasing and select the best seats in the Lobero’s intimate and inviting auditorium.

For several years, we’ve worked to improve their e-newsletter program, which has quickly become our most productive sales tool. The Lobero’s “eClub” members get first notice for newly announced events, ticket offers and special pre-sales. It’s not uncommon to see tickets get snatched up from online pre-sales and social media these activities alone, so if you’re not already receiving our enewsletters, we encourage you to sign up for the eClub here or, by calling the box office so they can assist in getting on that list.

In addition, ticketholders can look forward to automated ticket reminder emails, so they won’t miss that event they purchased six months before and now forgot about. Three days before the ticketed event, those who have emails in the system, or purchased online, will receive a little heads up reminding them of their plans.

For those who prefer Facebook as their preferred network, new integrations in place allow you to purchase by logging in with their Facebook credentials, meaning, fewer forgotten passwords and an easy way to share events with your friends after purchasing tickets.

Even though we’re working to improve the digital experience, you can look forward to great human interaction at the box office and at every performance.