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Come one, come all to It’s Magic!
Santa Barbara’s Favorite Annual Magic show.

Feast your eyes on the quick slide-of-hand or sit on the edge of your seat as you watch samurai swords being juggled two or even three at a time. You won’t be able to take your gaze off the stage, trying to figure out the illusionist’s next move, while wondering how humanly possible the stunts are that continue to roll out throughout the show. This family show has something for everyone from dancing, big illusions, acrobatics, comedy, fire tricks and more.

It’s Magic! is America’s longest-running magic revue with 50 years of jaw-dropping entertainment under its belt. It once again graces the Lobero stage for TWO performances on Sunday, February 15. The show features a new line-up every year of world-renowned magicians including two-time “Stage Magician of the Year,” Danny Cole, “Best female Magician,” Mystina, star of the FOX show The Great Magic of Las Vegas, Tom Ogden, national and international “Master of Illusions,” Garry Carson and “juggling genius,” Dan Raspyni. Many of these stars have been in their own Vegas variety shows or featured on The Tonight Show, NBC and FOX.


The tale of It’s Magic! begins with two young entrepreneurs, Milt Larsen and Oliver Berliner, in 1956. The first showing was at the Wilshire Ebell Theater in Los Angeles, a 1300 seat venue. The show continued to grow, proving that Magic was indeed still alive and well in America. Eventually, Larsen had the idea to form a full-time private club for magicians and magic enthusiasts that would later be called the Magic Castle. Today, his creation of the Magic Castle has housed top performers including Lance Burton, Harry Anderson and Jeff McBride to name a few.

After 30 years of successful show runs, Larsen thought it was time to hang up the ol’ It’s Magic! top hat. It wasn’t until 1994 when Terry Hill, longtime member of the Magic Castle, suggested to Larsen that they reopen It’s Magic! to venues for all-ages so that anyone and everyone could experience a full evening of family fun. The show opened up again to rave reviews at the newly restored Alex Theater in Glendale, California, and expanded the show into other theaters around the country. Each year, a new show destination is added, allowing the art of magic to live on and thrive.

It’s Magic! appears at the Lobero Theatre on February 15 for two performances. Get your tickets by clicking here, or by calling the box office at 805.963.0761.