In true #TBT (Throwback Thursday) style, Check out this gem from a 1951 production of Quisicosas at the Lobero Theatre. There is so much to enjoy in this vintage program — from the Spanish pronunciation guide, to the inserted flyer for the Music Academy of the West‘s Summer Festival Gala, with tickets for $3! Not to mention the old phone numbers and the fact that you can still eat at El Paseo before a show at the Lobero.
“And today, In the year 1951, Fiesta seethesagain around andwithin Lobero. Santa Barbarans and their guests reliving the days of the past, and holding fast to those traditions that lend enchantment to life for all who dwell here.” (pg 4, Quisicosas program)
Lobero Theatre board and staff ride in the 2012 Fiesta Parade
It all began in 1924…
Tracing the history of the Lobero Theatre’s reopening and Old Spanish Days Fiesta
The grand opening of Santa Barbaraʼs rebuilt Lobero Theatre took place on August 4, 1924, with the play Beggar on Horseback. Nine days later, on August 13, 1924 another horse-related event took place just around the corner on State Street, soon to be known as the ﬁrst ofﬁcial Fiesta parade. Given that these two celebrations occurred so close together, was there a connection?