At your fingertips

The Lobero may be California’s oldest continuously operating theatre, but that doesn’t mean we’re shying away from new media.

We’re got new features in place for you–from selecting your own seat to making a gift via text. 

The Lobero is embracing online giving in a variety of new ways. We embarked on our first virtual “Lobero Give Day” on February 22, 2017, raising over $10K in online donations, and achieving a wide reach across several social platforms–#LoberoGiveDay was a viral success! Thanks to dozens of postings featuring photos, memories, and pledges from our patrons and fans, we estimate that the audience for Lobero Give Day was over 100,000+ impressions. It was so heartwarming to see friends and followers making gifts and sharing memories that the Lobero Theatre Foundation will make Give Day an annual tradition. Save the date for our next Give Day, February 22, 2018–the 145th Birthday of Jose’s original theatre.

Encouraged by the success of Give Day, we are engaging a new text donation service that allows patrons to make a gift right from their seats in the auditorium while attending Lobero LIVE events, or wherever a generous mood strikes. Starting on Wednesday, October 18 patrons can Text Lobero to 41444 to make a donation via text.

New improvements in the checkout process at include the ability to choose your own seat from a virtual map of the auditorium. Featuring bold and easy-to-understand colors and makings, this feature helps patrons to see their seat before purchasing and select the best seats in the Lobero’s intimate and inviting auditorium.

For several years, we’ve worked to improve their e-newsletter program, which has quickly become our most productive sales tool. The Lobero’s “eClub” members get first notice for newly announced events, ticket offers and special pre-sales. It’s not uncommon to see tickets get snatched up from online pre-sales and social media these activities alone, so if you’re not already receiving our enewsletters, we encourage you to sign up for the eClub here or, by calling the box office so they can assist in getting on that list.

In addition, ticketholders can look forward to automated ticket reminder emails, so they won’t miss that event they purchased six months before and now forgot about. Three days before the ticketed event, those who have emails in the system, or purchased online, will receive a little heads up reminding them of their plans.

For those who prefer Facebook as their preferred network, new integrations in place allow you to purchase by logging in with their Facebook credentials, meaning, fewer forgotten passwords and an easy way to share events with your friends after purchasing tickets.

Even though we’re working to improve the digital experience, you can look forward to great human interaction at the box office and at every performance. 

Oh Say Can You See

Santa Barbara, Oh Say Can You See… the Stars and Strips are on display for National Flag week

The Lobero Theatre Foundation has brought out their specially-engineered rigging to hang a massive 40 ft x 60 ft American flag on the back of the Lobero Theatre’s flyspace–one of downtown’s most visible facades for National Flag Week.

The flag is visible when facing toward the ocean from Carrillo Streets and higher. This is a great opportunity to climb up to the top of the courthouse or enjoy a stroll through the paseos this week to get a look at Old Glory. Flag day will be celebrated this Wednesday, June 14, 2017. 

If you get some good photos of the flag, tag us @loberotheatre on Facebook & Twitter and we’ll share

Local Hero

David Asbell: Directing the Lobero

We know it embarrasses him, but, we are thrilled to see our fearless leader selected as one of the Independent’s 2016 Local Heroes.

“It was almost exactly 20 years ago that David Asbell accepted the position of executive director at the Lobero Theatre… he not only brought the kind of savvy that only comes from working backstage, but he also brought a profound vision of what the Lobero Theatre could become: Santa Barbara’s beating creative heart. By establishing a welcoming atmosphere and by being open to a creative team that includes such area luminaries as Hale Milgrim, Dianne Vapnek, Peggie Jones, and Stephen Cloud, Asbell has turned the Lobero into what we need most, in good times and bad: a blessed community of like-minded people, alive to the arts and ready to listen and share the love of great music, ideas, dance, and theater.” (Read the full story)

For the past 20 years, David has worked hard to make the Lobero the bustling, vibrant performing arts venue that it is. He created the Lobero LIVE and Jazz at the Lobero series, bringing truly legendary artists to the stage. He has had a leading role in the completion of more than $10 million in major renovations behind the scenes and in the auditorium. Most important, David has championed the Lobero’s essential role as a community resource, a place that our local artists call home. From the Chamber Orchestra to the Film Festival to Sings Like Hell – they are all welcomed here by the man at the helm.

This Thanksgiving, the Lobero Board and Staff are thankful for David and all he’s created.

 

Adele Roadtrip

The best seat in the house? Yours.

It’s been one week since 12 lucky Lobero supporters (and two even luckier staffers) headed out on an epic roadtrip to see Adele at the Staples Center.

To say that Adele has been on a hot streak lately would be a major understatement. The husky-voiced British singer has captured the attention of the world with her classy throwback style; signature winged eyeliner, and emotionally charged songs that speak to anyone with feelings. With her third album 25 at the top of the charts, and a completely sold out worldwide tour underway, 2016 was the summer of Adele.

Adele burst onto the scene in 2008, winning two GRAMMY® awards for her debut album, 19. Her follow-up, 21, was also a huge success, and Adele continued to collect awards and break records. Her newest album 25 was released in 2015 and has already sold over 100 million copies, making Adele one of the best-selling recording artists in the world. Her 2016 world tour quickly sold out, making this opportunity even more exciting.

12 lucky Lobero supporters were able to enjoy Adele’s sold-out show at the Staples Center on August 10, as very special bonus for naming a seat at their favorite hometown venue. Those who dedicated a seat made a valuable contribution to the theatre and got to share the unforgettable experience of the Lobero’s first roadtrip. Guests kicked off the afternoon by getting to know each other and discussing their favorite shows at the Lobero to a soundtrack of past Lobero LIVE artists, and enjoying snacks from C’est Cheese and beverages in souvenir wine glasses. After battling Los Angeles traffic, the gang got to enjoy a catered buffet including prime rib, potato pancakes, and chocolate-covered strawberries. Once Adele took the stage, everyone was primed for a terrific performance. Between her inspiring songs, she posed for selfies, told hilarious personal stories, and proved that she is the most down-to-earth superstar imaginable.

This was the first time that the Lobero Theatre Foundation made this type of offer to our supporters, and the response was tremendous. So much so, that we hope to put together another road trip soon!

See more photos on the Lobero’s instagram & facebook by searching #lovethelobero

Love and Musicals

A Lobero Fairy Tale

A long time ago (2009), in a magical land (Santa Barbara), Lara Hollaway and Mathew Edwardsen were cast together in Opera Santa Barbara‘s performance of Gilbert and Sullivan’s comic operetta “The Pirates of Penzance” as Kate and Frederic.

In the musical, for those not familiar, Frederic falls for the character of Mabel — but in this performance, it was Mabel’s sister Kate, who stole this Frederic’s heart. (That’s Lara as Kate in purple, and Mathew as Frederic)

Two years later, Mathew proposed to Lara on the stage of the Lobero, and a few months later they were married in a short ceremony underneath the Lobero’s beautiful olive tree–officiated by “Pirates” director Miller James. Also attending the ceremony was Lara’s son Jordan Lemmond and the couple’s dear friend Shannon Saleh, who played Edith in “Pirates.” 

“Needless to say, the Lobero means a GREAT DEAL to us. The theatre has played such a huge role in our story.” – Lara Hollaway

Since their wedding(s), the couple moved to New York City for a few years, and have now relocated to Austin, TX, where they are still performing–and we presume, making beautiful music together. 

Lara was gracious enough to share a few photos from their days here at the Lobero, and their wedding reception held afterwards. We wish this talented twosome nothing but the best, and are thrilled to have played a role in their romance.

Do you have any Lobero stories you’d like to share? We’re so proud of being the community’s stage, and your stories bring it to life!

Clean and Green

We are thrilled to be Santa Barbara Green Business grads

The first Certified Green Theatre AND the first Historic Building to complete the Santa Barbara County Green Business program.

In order to earn this certification, the Lobero went through a thorough review and implemented solutions to improve efficiency in electricity, water use, as well as a sustainable transportation plan for staff members. All of these improvements were introduced in a way that was compatible with our historic aesthetic and corporate culture.

We’ve been working on reducing our carbon footprint for several years. In 2011 the Lobero became the first theatrical business to join the City of Santa Barbara’s Recycling and Composting Programs. Then, 2013’s Encore: Lobero renovations brought in eco-friendly updates including: low-flow toilets, drought tolerant landscaping and energy-efficient electrical systems throughout. Last year, thanks to House Manager Daniel Ramirez, we ramped up efforts to reduce electricity and water use–which included changing hundreds of light bulbs, updating any remaining antique plumbing fixtures, implementing an Employee Transportation Plan–we even changed to eco-friendly cleaning products!

“We view efforts to reduce our carbon footprint as not only our social responsibility, but also as a way to decrease long term operational costs and increase the viability and comfort of the building. It’s good for everyone.” – David Asbell, Executive Director 

The Lobero is conscious of its lasting presence in the Santa Barbara community, and views adapting sustainable practices as a practical and advantageous way to ensure the vitality of the theatre long into the future.

Learn more about the Green Business Program of Santa Barbara County and be sure to support Green Businesses throughout Santa Barbara County.


 

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Happy Holidays

Wishing you a Merry and Bright holiday season!

From the Board and Staff of the Lobero Theatre Foundation.

What you should know: About Architect Jeff Shelton

In this excerpt from BACKSTAGE, learn more about brilliant architect Jeff Shelton, and his work on the Lobero’s courtyard tent.

Jeff Shelton has been called “Santa Barbara’s Architectural Wizard,” conjuring up whimsical buildings that evoke Spain’s famous Gaudi, and bring a fun artistic sensibility to downtown. He’s also the man who designed the Lobero’s Moorish-style tent that has been providing shelter for many a pre- or post-show gathering. Earlier this summer, the Lobero Theatre Foundation  begun work with Mr. Shelton on a new summer tent intended to provide shade for the space when the sun is blazing.

Do you work with any other performing arts groups or venues in Santa Barbara?

The Lobero is the only one. I don’t have a lot of time to get into too many more things. Designing buildings, tiles, fabric, graphics and furnishings takes most of my time.

I have of course always loved the Lobero Building, so I am happy to work with the organization. I like to support good architecture.

How did your partnership with the Lobero begin?

I think that I got a call from David Asbell. I’m sure he did his homework and knew that I couldn’t pass up working on a great building like the Lobero.

How was it for you to create something new to work with a historic building?

The Historic Landmarks Committee wanted to make sure the tent had a “Historic” reference, and in addition, they did not want the tent to be attached to the physical building. The tent is based on a North African/Southern Spain Moorish tent; also, we had to make the tent in a way that not only can it be removed, but also when it is, you shouldn’t find any trace of where it was. Dan Upton, the contractor, devised some clever detailing to make this happen…

Read the full article here, or check out the full issue of BACKSTAGE

Artists and Fans Agree

The Highbrow Lowdown from Executive Director, David Asbell

I’m always happy to hear that artists love the Lobero as much as we do. It was very affirming to travel back through all the photos of Jazz artists over the last 15 years to see that many of them have terrific things to say about the Lobero Theatre. When I get to speak with these talented artists backstage about how much they’ve enjoyed their experience and how they’d love to return, it reminds me of all the reasons we’ve decided to dedicate ourselves to this theatre.

We at the Lobero Theatre work hard behind the scenes so that musicians, dancers, actors, technicians and promoters can put on the best shows they can. We try our best to deliver an experience for those who attend and those who perform.

We still need help from you–our patrons, supporters and friends–to guarantee we can keep up with our mission to preserve and maintain the Lobero Theatre and facilitate the finest in the performing arts. I can guarantee that there is a way to support the Lobero that will line up with something that you’re passionate about. If you have an ear or an interest in jazz, become a Brubeck Circle member. If you want to keep seeing kids get up onstage and realize their dreams, then you can support our vibrant youth programs. You can leave your mark by naming a seat in our auditorium, or leave a lasting impression by contributing to the Lobero’s Endowment fund. If you would rather roll up your sleeves and spend your time to support the theatre, then maybe you should consider volunteering as an usher, or becoming a Lobero Theatre Associate.

There are so many facets to this great organization, and BACKSTAGE works to spotlight them all in each issue. Start by perusing this years’ annual report, and then read on about all the people and programs that make the Lobero sing.

As we get ready to raise the curtain on another season, just look at all the amazing events coming up. We’re looking forward to the return of the LOL Comedy Festival, another insightful evening with Pico Iyer, a benefit event with Michael McDonald, and new and inspiring seasons from CAMA’s Masterseries and the Santa Barbara Chamber Orchestra. Plus, Lobero LIVE is thrilled to be presenting The Milk Carton Kids, Dorado Schmitt and Tierney Sutton – all return performances. In fact, many of the performers you’ll see this fall return again and again to this honored hall. (Just as we hope you will too.)

Don’t be a stranger,

David Asbell
Executive Director

The Lobero Theatre: A Historical Shelter & Architectural Inspiration

In 1925, Santa Barbara experienced a devastating 6.3 magnitude earthquake that resulted in 13 casualties and  eighty-five percent of the commercial buildings in Downtown Santa Barbara were destroyed or badly damaged. One of the only buildings left untouched was the Lobero Theatre.

Inspired by the 90th anniversary of the Santa Barbara earthquake, and the wonderful exhibit now on display at the The Santa Barbara Historical Museum, Emily Solomon takes us on a trip back in time…

Residents of Santa Barbara flocked to the Lobero for shelter and safety during this time. After the earthquake, there was lots of rebuilding that had to take place. One of the most influential architects on the project was George Washington Smith, who at the time was noted one of the most popular architects in the United States. During a California trip during WWI, Smith was visiting friends in Montecito. He enjoyed Santa Barbara so much that he ended up buying property to build himself a home and studio. His architectural style for the home was inspired by farmhouses he saw on a trip to Spain in 1914.

The Spanish Colonial Revival architectural style carried into his rebuilding efforts in Downtown Santa Barbara. Before the earthquake, the city’s buildings were mainly designed in the Moorish Revival style. In the end, Santa Barbara got a complete facelift and if the earthquake didn’t happen, we wouldn’t have the beautiful Spanish style homes and businesses that line our streets today.

The Lobero Theatre’s Mediterranean look also was a major factor during the rebuilding project. Smith and the other architects wanted the buildings to have uniformity, and the fact that the Lobero already had that Spanish look, made their decision to rebuild in that specific style even easier.

It is a remarkable history, and oh what stories this stage could tell! Santa Barbara has changed dramatically in 142 years, and the Lobero has always been at the heart of it all.

June 29 marked the 90th anniversary of the Santa Barbara earthquake. The Santa Barbara Historical Museum currently has a spectacular exhibit, showcasing still photographs and videos of footage of the earthquake. To take a sneak peak before visiting the exhibit, click here. 

Whenever you step into the Lobero Theatre, you feel like you’re in a space that has seen so much history and musical talent over the past 142 years. The Lobero shed a light on this, “History of a Community Stage” in the recent BACKSTAGE at the Lobero, which you can read here. This is just one more piece of history to recognize its historical importance, not just as a haven for great music fanatics, musicians, dancers and theatre enthusiasts, but also as a landmark of architectural brilliance and change.

 

Emily Solomon, Go-Content

Author Bio: Emily Solomon is no stranger to the Lobero Theatre. She recalls dancing in the theater during her early teenage years. While she spends most of her time writing content for local Santa Barbara businesses and for online publications, she always manages to escape to her favorite music venue to hear her favorite tunes and discover new artists to love. Emily is a graduate of Emerson College with a degree in Writing and Publishing. She currently runs an online content business called, Go-Content. Contact her at emilyfaye@go-content.com